• San Diego, CA, USA
  • Full Time

SOCi is a leading enterprise solution for large-scale social media management, and one of the fastest-growing technology companies in San Diego. We have recently closed an $8.5 million Series A financing to fund our rapidly growing sales and marketing efforts, and to expand our cutting-edge technology development. We're currently looking for an expert Paid Social Media Specialist to work with our product and services teams in the development and delivery of social media ads products to our customers.

We are building a technology and service solution for delivering social media ads at scale to the local pages of multi-location businesses.  Our ideal candidate knows Facebook and Instagram ads inside and out, and can develop programs that help deliver results to the local stores of large brands.  This person would be the go-to expert on the subject within an organization and would help inform the product team as well as be responsible for the architecture, creation, and delivery of ads services to our customers. This is an incredible opportunity for a paid media expert to build our ads strategy from the ground up.


  • Regularly create, manage and optimize high-performing Facebook and Instagram campaigns to reach specific metrics for a high volume of clients, including detailed testing
  • Guide the overall ads services strategy for SOCi with expertise and industry monitoring; recommend product packages and target verticals for new services
  • Spearhead the discovery, testing, and implementation of new ads services for SOCi clients across a variety of verticals, with the goal of delivering the highest value at the lowest CPA possible
  • Help identify opportunities for new Facebook/Instagram ads that could be offered to new verticals as a service
  • Provide regular reports on ad performance, cost and other campaign analytics for both internal monitoring and client-facing reporting
  • Perform general internal education of Client Success and Sales teams on ads products and metrics
  • Work with Development Team to inform incorporation of ads-related features into our in-house platform

Skills and qualifications:

  • Bachelor's degree required
  • Must be able to work in our San Diego office
  • Comprehensive knowledge of Facebook and Instagram ads is an absolute must, as you will be looked to as the sole expert to lead the way for SOCi's ad strategy
  • Proven track record of successfully managing and optimizing Facebook campaigns for clients in different verticals, preferably in an agency setting
  • Strong writing and communication skills; able to translate complicated concepts, data, and jargon into easy-to-understand metrics for internal staff and clients, and able to produce sound and enticing ad copy
  • A personal enthusiasm for staying on top of the latest digital marketing and social media advertising trends is essential
  • Highly organized, flexible work style and attention to detail; able to manage hundreds of ad campaigns, quarterly reports, and one-off ad projects at once
  • Data driven with sharp analytical skills; ability to gather data in order to inform major decisions
  • Innovative mindset; always looking for ways to improve processes and offerings in a fast-paced start-up environment, loves a challenge
  • Proficiency in Excel and Google Sheets
  • Preferred: Previous leadership experience; familiarity with JIRA

What's SOCi's culture like?

Our passionate team of SOCialites work in a convenient downtown office location, (walkable to shops and coffee, with free parking).  We have a casual dress environment (no suits and ties here), paid holidays, Flexible PTO, a comprehensive health & benefits package, quarterly team events, monthly pancake breakfast, periodic potlucks, daily office snacks, fresh fruit, and coffee.  Every new team member will be equipped with a new MacBook and a full tech center at their desk to plug in and out of. Above all, you will get to work with a passionate team that loves to laugh--so you might want to make sure your GIF game is strong.


SOCi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

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